Instagram gives users the chance to peek into (and get jealous of) lifestyles that most mere mortals could never afford.
But for the pampered teens and twenty-somethings featured on the Rich Kids of South Africa feed, it seems nothing is out of reach.
Whether it's flitting between five-star hotels in their super-cars or by private jet, or splashing some of their endless stacks of cash on his 'n' hers Louboutins, the extravagant lifestyle of South Africa's young elite is all documented here.
They've joined existing international accounts including the Rich Kids of Dubai, the Rich Kids of London and even the Rich Kids of Vietnam, all of whom delight in flaunting their luxury holidays and jaw-dropping shopping sprees online. More photos...
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